Each week, I spend quite a lot of time talking to solopreneurs who know email marketing is something they should be using in their businesses, but get frustrated because they can’t achieve the results they’re looking for. It’s not because…
Hi Reader, Have you heard about the famous jam experiment? In a study published in 2000, researchers Sheena Iyengar (Columbia) and Mark Lepper (Stanford) set up a tasting display in a supermarket, alternating between 24 varieties of jam and a…
Hi Reader, Kit has released a few new features recently, and this week I’m sharing one I’ve been testing. But first, a common obstacle that came up during a customer call earlier this week... 👇 Remember you're running a business (Unless, of course, you're a charitable hobbyist!) Your email marketing system should help you sell your products or services to prospective and existing customers. You know I'm not one for pushy sales tactics. My approach is simple: present relevant offers at...
Hi Reader, When you’re building an email automation, it’s easy to get caught up in making all the pieces work together. The form, tags, sequence and Visual Automation might look neatly connected inside Kit, but the person joining your list sees none of that. They just see a page, an inbox and whatever happens next. So how do you find out what that experience is actually like? You go through it yourself. 😊 Experience your own sign-up process Set aside 10 minutes and go through your most...
Hi Reader, Let’s get back to basics this week by asking yourself one question: “What do my potential customers want or need, and how do I let them know I have it?” Is the answer obvious, or do you struggle to come up with a good one? If it’s the latter, you may be suffering from the curse of knowledge. The Curse of Knowledge Sometimes, we become so immersed in our own business that we struggle to see it from our customers’ perspective. We know what we do, how everything works and why it...
Hi Reader, Kit can now talk (more easily) to your other software Kit has launched Webhooks 2.0. I can hear you now... "...they launched what?" It sounds techy, but a webhook is simply a message that Kit sends to another piece of software when something happens inside your Kit account. For example: “John has just joined the email list.” “Sarah has clicked this link.” “David has completed this email sequence.” "Mo just bought this course" The other software platform (i.e. the one Kit sends the...
Hi Reader, There’s a pressure within the solo business community that we don’t talk about enough: The pressure to become a Swiss Army knife, one-person band, and master-of-everything solopreneur. Apparently, running a successful solo business now requires us to become a writer, presenter, podcaster, speaker, YouTuber, salesperson, email marketer, community leader, SEO specialist and AI expert. And that’s before we do any paid work! 🤦🏻♂️ 🌊 We're drowning in a tsunami of "shoulds"... Spend...
Hi Reader, Well, if you've been putting off the switch to Kit's new navigation system, time has run out! Kit has now retired the legacy navigation, so we're all using the new vertical-style navigation bar. If you haven't logged into Kit since the change, go and have a nosey around. I like it, although it definitely takes a few sessions to retrain your brain on where everything lives! 😊 Owning a business right now is an amazing opportunity I've owned businesses of one sort or another for the...
Hi Reader, What have you done this week to move your business one step closer to where you want it to be? Or have you been so busy doing customer work that you've barely had time to think about your own business? It's an easy trap to fall into, particularly as a solopreneur. Customer work needs to get done. Emails need to be answered. Calls need to happen. And before you know it, another week has passed without spending any meaningful time improving the business itself. Sometimes we need to...
Hi Reader, "I'd recommend she gets into software engineering - if she cracks that, she'll never be out of work." That's what I told my sister several years ago when she mentioned that one of her daughters, Sam, was struggling to decide which field to get into after Uni. Back then, I genuinely believed it. Software had served me well for many years, with seemingly endless demand for developers. Fast-forward to today. Sam now runs a team of developers at a large software house - but I'm no...
