Articles

Kit just became much easier to connect…

Hi Reader, Kit can now talk (more easily) to your other software Kit has launched Webhooks 2.0. I can hear you now... "...they launched what?" It sounds techy, but a webhook is simply a message that Kit sends to another piece of software when something happens inside your Kit account. For example: “John has just joined the email list.” “Sarah has clicked this link.” “David has completed this email sequence.” "Mo just bought this course" The other software platform (i.e. the one Kit sends the...

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I’m adding to your never-ending to-do list…

An image of John Bellingham at his desk, gesturing with one hand in the air, with a caption "You're not a marketing department".

Hi Reader, There’s a pressure within the solo business community that we don’t talk about enough: The pressure to become a Swiss Army knife, one-person band, and master-of-everything solopreneur. Apparently, running a successful solo business now requires us to become a writer, presenter, podcaster, speaker, YouTuber, salesperson, email marketer, community leader, SEO specialist and AI expert. And that’s before we do any paid work! 🤦🏻♂️ 🌊 We're drowning in a tsunami of "shoulds"... Spend...

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It’s never been easier to build a great solo business

Hi Reader, Well, if you've been putting off the switch to Kit's new navigation system, time has run out! Kit has now retired the legacy navigation, so we're all using the new vertical-style navigation bar. If you haven't logged into Kit since the change, go and have a nosey around. I like it, although it definitely takes a few sessions to retrain your brain on where everything lives! 😊 Owning a business right now is an amazing opportunity I've owned businesses of one sort or another for the...

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A few things worth thinking about this week…

Hi Reader, What have you done this week to move your business one step closer to where you want it to be? Or have you been so busy doing customer work that you've barely had time to think about your own business? It's an easy trap to fall into, particularly as a solopreneur. Customer work needs to get done. Emails need to be answered. Calls need to happen. And before you know it, another week has passed without spending any meaningful time improving the business itself. Sometimes we need to...

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I have a new job…

Hi Reader, "I'd recommend she gets into software engineering - if she cracks that, she'll never be out of work." That's what I told my sister several years ago when she mentioned that one of her daughters, Sam, was struggling to decide which field to get into after Uni. Back then, I genuinely believed it. Software had served me well for many years, with seemingly endless demand for developers. Fast-forward to today. Sam now runs a team of developers at a large software house - but I'm no...

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The solopreneur economy is booming! 💥

Hello Reader, How's your business doing right now? According to a report I recently came across on LinkedIn, the solopreneur economy is booming...💥 The report suggests that AI is the single-biggest catalyst behind this growth, enabling us solos to build highly profitable businesses by automating work that once required teams (I can attest to this, certainly from a software development perspective). Its conclusion is clear: the future belongs to lean, AI-leveraged businesses that can scale...

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How Kit MCP saved me hours + bot filters are a game-changer!

🕖 How Kit MCP saved me hours this week! If you're not familiar with Kit's MCP, it's essentially a way to connect your preferred AI/LLM engine (e.g. ChatGPT, Claude, etc.) to Kit. Once connected, you have the ability to ask it questions and have it perform tasks for you (with your permission, of course). I had an update to perform this week that would have previously have taken me hours, and I may have missed things. My Update Task: I changed the membership model for my Hub community from...

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Struggling with Kit? I have something for you….

I hear it regularly - people struggling to get started with email marketing in general, and with Kit in particular. And, I get it - it's perhaps not as intuitive as some would have you believe. Also, if you're not that tech-savvy, things can get even more challenging. So, to cut a long story, short... I created a digital course that will guide you, step-by-step, through the basics of getting Kit up and running, collecting subscribers in your list. It's called Kit Jumpstart™. When...

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Email marketing is *NOT* the answer to all your problems!

"Email marketing is the answer to all your problems." If you believe that, you'll believe anything. 🙂

Even I, as an avid email marketer, would never suggest that to be true. Okay, it certainly helps with most common challenges, but it's not a silver bullet for any business. For me, email marketing sits in the middle of a 3-phase process that can deliver regular income when designed, built, and implemented properly. Here are the 3 phases... Phase 1: Get Attention...

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I bought a new toy… it’s a game-changer! 👀

Hub Login Hi [FIRST NAME GOES HERE] I'm easily excited by a new idea, and I can (quite) easily become bored of it relatively quickly. I don't know what that says about my personality trait, but I know I've heard of others saying something similar - so I know it's a 'thing' 🤷🏻♂️ Anyway, the point I'm making is that I've become tired of my email newsletter format - so, it's time to change things up a bit... I have no idea what I'm about to write below, but let's see where it takes me (it may be...

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