Articles

A few things worth thinking about this week…

Hi Reader, What have you done this week to move your business one step closer to where you want it to be? Or have you been so busy doing customer work that you've barely had time to think about your own business? It's an easy trap to fall into, particularly as a solopreneur. Customer work needs to get done. Emails need to be answered. Calls need to happen. And before you know it, another week has passed without spending any meaningful time improving the business itself. Sometimes we need to...

Read MoreA few things worth thinking about this week…

I have a new job…

Hi Reader, "I'd recommend she gets into software engineering - if she cracks that, she'll never be out of work." That's what I told my sister several years ago when she mentioned that one of her daughters, Sam, was struggling to decide which field to get into after Uni. Back then, I genuinely believed it. Software had served me well for many years, with seemingly endless demand for developers. Fast-forward to today. Sam now runs a team of developers at a large software house - but I'm no...

Read MoreI have a new job…

The solopreneur economy is booming! 💥

Hello Reader, How's your business doing right now? According to a report I recently came across on LinkedIn, the solopreneur economy is booming...💥 The report suggests that AI is the single-biggest catalyst behind this growth, enabling us solos to build highly profitable businesses by automating work that once required teams (I can attest to this, certainly from a software development perspective). Its conclusion is clear: the future belongs to lean, AI-leveraged businesses that can scale...

Read MoreThe solopreneur economy is booming! 💥

How Kit MCP saved me hours + bot filters are a game-changer!

🕖 How Kit MCP saved me hours this week! If you're not familiar with Kit's MCP, it's essentially a way to connect your preferred AI/LLM engine (e.g. ChatGPT, Claude, etc.) to Kit. Once connected, you have the ability to ask it questions and have it perform tasks for you (with your permission, of course). I had an update to perform this week that would have previously have taken me hours, and I may have missed things. My Update Task: I changed the membership model for my Hub community from...

Read MoreHow Kit MCP saved me hours + bot filters are a game-changer!

Struggling with Kit? I have something for you….

I hear it regularly - people struggling to get started with email marketing in general, and with Kit in particular. And, I get it - it's perhaps not as intuitive as some would have you believe. Also, if you're not that tech-savvy, things can get even more challenging. So, to cut a long story, short... I created a digital course that will guide you, step-by-step, through the basics of getting Kit up and running, collecting subscribers in your list. It's called Kit Jumpstart™. When...

Read MoreStruggling with Kit? I have something for you….

Email marketing is *NOT* the answer to all your problems!

"Email marketing is the answer to all your problems." If you believe that, you'll believe anything. 🙂

Even I, as an avid email marketer, would never suggest that to be true. Okay, it certainly helps with most common challenges, but it's not a silver bullet for any business. For me, email marketing sits in the middle of a 3-phase process that can deliver regular income when designed, built, and implemented properly. Here are the 3 phases... Phase 1: Get Attention...

Read MoreEmail marketing is *NOT* the answer to all your problems!

I bought a new toy… it’s a game-changer! 👀

Hub Login Hi [FIRST NAME GOES HERE] I'm easily excited by a new idea, and I can (quite) easily become bored of it relatively quickly. I don't know what that says about my personality trait, but I know I've heard of others saying something similar - so I know it's a 'thing' 🤷🏻♂️ Anyway, the point I'm making is that I've become tired of my email newsletter format - so, it's time to change things up a bit... I have no idea what I'm about to write below, but let's see where it takes me (it may be...

Read MoreI bought a new toy… it’s a game-changer! 👀

Transform your email productivity for $4/m…

Hub Login Friday, 26th Sep, 2025 by John Bellingham Hi Reader Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip Stop chasing email open rates... For years, open rates were the go-to metric for most email marketers. Even now, I get asked every week - "What's a good...

Read MoreTransform your email productivity for $4/m…

Check you’re not building the wrong system…

Hub Login Friday, 12th Sep 2025 by John Bellingham Hi Reader Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. This week, I cover; Email Marketing: Are you certain you're building the system YOU need? Kit: How to take your subscribers' experience to the next level with polls Tech: Build your own community using FluentCommunity...

Read MoreCheck you’re not building the wrong system…

A Kit plugin you didn’t know you needed…

Hub Login Friday, 5th Sep 2025 by John Bellingham Hi [FIRST NAME GOES HERE] Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip Always be growing your email list. Without subscribers, you don't have an email marketing system. Even though you might feel like it's a...

Read MoreA Kit plugin you didn’t know you needed…