Articles

I hear it regularly - people struggling to get started with email marketing in general, and with Kit in particular. And, I get it - it's perhaps not as intuitive as some would have you believe. Also, if you're not that tech-savvy, things can get even more challenging. So, to cut a long story, short... I created a digital course that will guide you, step-by-step, through the basics of getting Kit up and running, collecting subscribers in your list. It's called Kit Jumpstart™. When...

"Email marketing is the answer to all your problems." If you believe that, you'll believe anything. 🙂

Even I, as an avid email marketer, would never suggest that to be true. Okay, it certainly helps with most common challenges, but it's not a silver bullet for any business. For me, email marketing sits in the middle of a 3-phase process that can deliver regular income when designed, built, and implemented properly. Here are the 3 phases... Phase 1: Get Attention...

Hub Login Hi [FIRST NAME GOES HERE] I'm easily excited by a new idea, and I can (quite) easily become bored of it relatively quickly. I don't know what that says about my personality trait, but I know I've heard of others saying something similar - so I know it's a 'thing' 🤷🏻♂️ Anyway, the point I'm making is that I've become tired of my email newsletter format - so, it's time to change things up a bit... I have no idea what I'm about to write below, but let's see where it takes me (it may be...

Hub Login Friday, 26th Sep, 2025 by John Bellingham Hi Reader Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip Stop chasing email open rates... For years, open rates were the go-to metric for most email marketers. Even now, I get asked every week - "What's a good...

Hub Login Friday, 12th Sep 2025 by John Bellingham Hi Reader Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. This week, I cover; Email Marketing: Are you certain you're building the system YOU need? Kit: How to take your subscribers' experience to the next level with polls Tech: Build your own community using FluentCommunity...

Hub Login Friday, 5th Sep 2025 by John Bellingham Hi [FIRST NAME GOES HERE] Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip Always be growing your email list. Without subscribers, you don't have an email marketing system. Even though you might feel like it's a...

Hub Login 29th Aug 2025 by John Bellingham Hi [FIRST NAME GOES HERE] Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip How often should you be sending emails to your subscribers? This is a question I hear at least once per week. People, especially those just...

Hub Login 15th Aug 2025 by John Bellingham Hi Reader Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo business by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing Tip Using 'open loops' to increase subscriber engagement One of the most effective ways to keep your subscribers reading your emails is to leave them wanting more....