Articles

Which email marketing 'opt-in' policy should you employ? "Opt-in what?" 😳 Well, if you're not sure what I'm talking about, let me explain. Whenever you create a web form or landing page to collect subscribers' contact details (e.g. first name + email address) then you need to instruct your email marketing platform on how to opt your subscriber into your email list. Example web opt-in form There are two basic choices, 'single opt-in' or 'double opt-in' (a little bit like pouring cream). Single...

What exactly is an email marketing platform and what does it do? An email marketing platform (EMP) is typically a 'Software as a Service' (SaaS) solution that marketers can use to manage their email subscribers and everything that goes with operating an email marketing channel effectively. (By the way, it's also commonly referred to as an email service provider, or ESP). There are lots of fancy and complex things that go on behind the scenes, but as users of such platforms, thankfully we...

"They must hate me!" If you have an email subscriber list then you'll already have experienced the trauma of an 'unsubscribe'!. Eeeek!!! 😱 Imagine - someone having the audacity to remove themself from MY email subscriber list! Oh, get over it... it happens every day and it's just part of keeping a clean email subscriber list. Okay, so maybe I too (at one time, many years ago!) got a little bit upset whenever someone left my list, but I eventually understood why it happens, and more...

The anatomy of an effective marketing email When you're sending emails to your list, you need to be aware of the key elements that can be the difference between engagement and tumbleweed. What do I mean by that? Well, there are 8 key aspects to a good marketing email that, when included, increase the likelihood of your readers becoming more engaged. Let's look at them, one by one; 1. The Sender As obvious as it may seem, you need to make sure that whatever your 'sender' name is, it's...

How often should I mail my list? It's one of the most commonly asked questions I get in my business, and I give the same answer every time. Send emails to your list of subscribers as often as you have something of value to give them. If what's inside your head isn't valuable to your audience - then don't send it! Now, what I will say is that if you're just getting started with your email marketing then aim for putting together one valuable email per week and build a robust schedule, one that...

The man who invented the 'email', in 1971 Tech people can have weird thoughts - I know, I'm one of them!Every now and then, those thoughts can be transformational - just as this one was…👇In 1971, a tech engineer guy was sitting at his desk wondering if he could send himself a message, from one computer to another (which was only 8 feet away from him).You have to remember, back then, over 50 years ago, the only ways we could communicate with others was to phone them, meet in person, or send...

What is email 'Deliverability' and why should I care? 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 is one of the most important considerations for your email marketing system - after all, if your emails don't make it into your subscribers' inboxes, they'll probably never read them. 🤷🏻♂️Here are 𝟱 𝘁𝗵𝗶𝗻𝗴𝘀 that you can do to help improve your deliverability rates;✅ 1. 𝗨𝘀𝗲 𝗮 𝗿𝗲𝗽𝘂𝘁𝗮𝗯𝗹𝗲 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿: choose one with a strong track record of sending emails with high deliverability rates on a consistent basis, and...

What exactly is email marketing? Email marketing is the process of sending marketing emails, normally in bulk, to the people who have shown an interest in your products or services. Ultimately, the goal is to deliver a series of emails that will persuade your audience to take a particular action, such as accessing something that you're giving them, or purchasing a product, or even signing up for your newsletter. Why should I be using email marketing in my business? As the widely accepted most...