Category Email Marketing

11th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins Email marketing has changed for the better Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into today's edition... Email Marketing Where it started for me... and what I wish I knew back then! I remember when I first started using email marketing - it...

4th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 5-6 mins Chocolate teapots look great, but... Hi Reader, Welcome to the latest edition of The Hub Newsletter! My aim with this email is to share helpful info, tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into the content... Email Marketing Why tracking email open rates and click-thru rates (CTR) is flawed It's an easy trap to fall into, and many people...

28th March, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins What really happens after you hit 'Send' Hi Reader, Welcome to the latest edition of The Hub Newsletter! My aim with this email is to share helpful info, tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Even if you get just one helpful snippet from it, then it's job done for me! 😊 Okay, so let's get into today's edition... Email Marketing The life and times of an...

21st March, 2025A NEWSLETTER FOR SOLOSRead time: approx. 5-6 mins Ways to up your productivity as a solo Hi Reader, Welcome to this week's edition of The Hub, a newsletter designed specifically for solo biz owners looking to grow their income using email-first strategies. In each edition, I share helpful tips and ideas for achieving more success by using what's been proven to work for others, like you. In this edition, I'm focusing on ways in which you can improve your productivity as a solo...

How I create my blog posts using Kit (formerly ConvertKit) The article you're reading has been created using the same process that I'm about to walk you through, step by step. When I came up with it, it was a game-changer for me - my blog publishing went from about 1 or 2 per month to about 2 or 3 per week! Before I get into the details, let me give you some prerequisites for using my system; You need to; Have a Kit account (free or premium) Have a WordPress website Have Kit's WordPress...

Maximise your email open rates with A/B testing If you're not familiar with the term 'A/B testing' (sometimes called 'split testing'), it's a way of testing different two variations to determine which performs best. In the email marketing world, it's the comparative process of taking two options for subject lines, finding out which performs more effectively, and using it to send most of your emails. Here's a simple example - let's imagine you were sending an email to your list announcing an...

Going from zero to 100 subs using Kit (formerly ConvertKit) The first thing you need to collect your first 100 subscribers on Kit is an account with Kit! The good news is that you can get Kit's free 'Newsletter' plan, which allows you to collect up to 10,000 subscribers and includes one visual automation and one email sequence, normally reserved for premium plans. And don't worry, you don't actually need to have or create a newsletter when you subscribe to the 'Newsletter' plan (although I...

Step #1 of 3: Get your free Kit (formerly ConvertKit) account It starts with an account. If you haven't subscribed to Kit (formerly ConvertKit) yet, head over now and get a free account. When you sign up, you'll automatically get a 14-day free trial after which you can either go for a premium plan, starting at $9/month. Get your free Kit account If you choose the free plan (the 'Newsletter' plan) then you'll be able to collect up to 10,000 subscribers, however, your automations are limited to...

How I onboard my new email subscribers in Kit (formerly ConvertKit) In my business, I have several entry points through which email subscribers can arrive on my list - most commonly via a 'lead magnet'. If you're unfamiliar with the term 'lead magnet', essentially, it's something of value you can give your would-be subscribers as an incentive to join your email list in exchange for their name and email address - e.g. "The Email Marketer's Starter Guide" downloadable PDF document is one of...