Category Email Marketing

How to create and sell your products using ConvertKit ConvertKit's email marketing platform provides so much more than email marketing, as crazy as that may sound. Of course, it serves its main purpose well, especially for service-based freelancers, but it delivers so many more features. In today's competitive marketplace, software platforms need to pivot and complement their core proposition with other supporting functions - which is great for us, because it means we need fewer apps or...

You'll need this to comply with Yahoo and Google's email rules (i.e. "Yahoogle") In Feb 2024, Yahoo and Google made, what can be considered, significant changes to how we all must do email marketing. But, it's all for a good cause - to reduce the amount of spam we see dropping into our mailboxes each day, so it's a good thing. Several conditions are mentioned in their respective content releases, however, suffice it to say we're only interested in those that directly affect us, as freelancers...

(*Just to be clear, when I say "randomly", I'm referring to the method by which I select the recommendation to insert; the people I recommend are carefully chosen. 😊) Effective email marketing is all about making your subscribers' experience as rich as possible. The more useful and relevant you can make your messaging, the more likely people are to stick around. I believe that by adding more value, my subscribers win When I send out my weekly emails, I sometimes recommend people I believe can...

If you're used to sending out emails to your subscribers, you'll be familiar with the feeling of repeating many sections of content, across your list of emails. Convertkit's 'snippets' are a time-saver and convenience 'Snippets' are reusable chunks of content you can create once and include infinitely across your emails. They remove the need for copying and pasting content from one email to another (as we've all done, I'm sure). To get started, select the menu option, 'Send' -> 'Snippets'...

Email subscriber list growth is key to success You don't need me to tell you how lucrative a digital marketing channel email marketing is, but I will anyway... 😜 According to those who do global analysis and forecasting (e.g. Statista, the German data giant), email marketing provides an average ROI of more than 30 to 1 (the latest figure states £38 for every £1 invested). But here's the rub - an effective email marketing system doesn't happen by accident; it takes careful design and planning,...

Before I get into the content of this blog post, you might want to check out this other one (where I show you how I create blog posts automatically, using ConvertKit) as it'll make this one even more useful. Create subscriber convenience with automation You know what it's like, with so much information buzzing around, especially on socials, things get missed. Your subscribers may be looking at your website or Creator Profile (this is a feature of ConvertKit), and consuming your articles, but...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 If you want somewhere online to showcase you and your products/services, ConvertKit offers a solution in the form of its 'Creator Profile'. What is the 'Creator Profile'? The clue's kinda in the name. it's a profile of you, the creator. There are four main elements to your Creator Profile and each is optional, meaning you don't need to use all of them if you don't want to. Here is a screenshot of my profile, together with a link if you want to...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 If you have a WordPress website (or plan to), I have something that's really cool to share with you - I've been using it in my business for a few months. It's one of the features that comes with ConvertKit's WordPress plugin - and this is how it works... (If you haven't yet installed the ConvertKit WordPress plugin, download and install it now - it's the one showing below that you'll want.) Okay, now log into ConvertKit... Open a new 'broadcast'...

Google and Yahoo rewrite email rules for freelancers Sometimes referred to as the portmanteau, 'Yahoogle', as of Feb 1st, 2024, things changed when it comes to how we use email marketing in our businesses. It's for all the right reasons, IMHO, mainly to reduce the volume of spam emails that arrive in our inboxes, which is always a good thing. Until this change, we freelancers, who don't necessarily have an email list with thousands of subscribers, could effectively run our email marketing by...