Category Email Marketing

Content marketing is a crucial component part of any successful client attraction system and works hand-in-hand with your email marketing system. Email marketing puts money in your 'till', but it's content marketing that brings the prospects into your 'shop'. How Content Marketing Dovetails with Email Marketing Content is all about creating ‘attention’ Content marketing is not designed to deliver sales. It’s not your product or service pages, and it’s not your advertising. It’s more about the...

How I collect email subscribers from LinkedIn. This is a pretty detailed, step-by-step, system for you to work through, but once you've gone through it, and then implemented it, you'll be amazed by the change in results you see in your LinkedIn account. Start with your audience LinkedIn offers us more than a billion members to connect with, follow, and share content with, so there's no shortage of potential clients, right? Transforming them into paying clients (normally) takes a bit more...

How freelancers get clients, using email marketing. It all starts with the end. Like most things in business, clarity tends to present itself whenever you reverse-engineer a desired outcome (or at least, it does for me - I love starting with the ‘end’). So, securing clients using email marketing is no different. Let’s look at an example of how I work through the process - maybe you’ll find it useful; (remember, I’m working backwards….) I start by asking myself relevant questions… Q: What am I...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 Hi, Reader. How to escape the freelancing ‘feast or famine’ cycle, once and for all. What is the freelancing ‘feast or famine’ cycle? The ‘feast or famine’ cycle is a familiar workload pattern that many (if not most) freelancers find themselves in at some point in their business. You do some self-marketing until you get ‘busy’ with work, you then do the work, before things peter out after you hand over the deliverables when the well runs dry...

Use tags and segments to make your email subscribers feel special! Chances are, you've probably heard of them, but never actually used them. I'm talking about 'tags' and 'segments' that reside inside email marketing platforms (often referred to as 'email service providers'). But what exactly are they and what do they do for us? Good question... and here's my 'keeping it simple' explanation; Tags Think of these as 'attributes' of a subscriber. These can literally be absolutely anything you...

Make sure your emails aren't doing a 'Tigger' on you. Do you know the difference between 'soft' and 'hard' bounces? 🤔Soft and hard bounces are two of the most common reasons for email delivery failures.But what are they...? Soft bounces: these occur when your recipient's mail server rejects your emails due to a temporary issue, such as a full mailbox or a server timeout. These emails can usually be re-sent without any problems.Hard bounces: these occur when your emails are rejected due to a...

Twelve ideas for growing your email subscriber list. Growing your email subscriber 'list' should be a daily activity for you. A growing list is a healthy list, provided it's the right type of subscribers, of course. Email marketing, like most marketing channels, is a numbers game, and therefore it's crucial that you maximise how many relevant subscribers you have that you can market to. One of the most effective ways in which to grow your list is to offer something of value (called a "lead...

Tip: Get your new subscribers to hit that 'reply' button. There's an ongoing battle between your EMP/ESP (Email Marketing Platform/Email Service Provider) and your subscribers' ISPs (Internet Service Providers - btw, that is an outdated term, but one that sticks). You see, the job of your email marketing platform (e.g. ConvertKit) is to make your emails arrive in the inboxes of your subscribers. Sounds like a simple task, right? Just hit the 'Send' button and "Voila!" - emails get delivered!...

Which email marketing 'opt-in' policy should you employ? "Opt-in what?" 😳 Well, if you're not sure what I'm talking about, let me explain. Whenever you create a web form or landing page to collect subscribers' contact details (e.g. first name + email address) then you need to instruct your email marketing platform on how to opt your subscriber into your email list. Example web opt-in form There are two basic choices, 'single opt-in' or 'double opt-in' (a little bit like pouring cream). Single...